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Successful article marketers have accepted the fact that article marketing is just one of the many functions that needs to be fulfilled in their online businesses.

As article marketing brings traffic, it’s probably one of the most important functions, and should rightly deserve more attention. Without traffic, nothing much happens on the Internet.

Knowing that it’s a job that needs to be done, experienced article marketers make plans to get it done, no matter what happens. The goal is to attract potential buyers. The more articles that are written and submitted,

the higher the chances of attracting more visitors to your site. But still, it takes time and effort to think of what to write for the articles, sit down and actually write out the articles, and then submit to the article directories.

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The primary reason you want to submit articles is to get links back to your site, but how are you formatting that link in the resource box? You want to have the anchor text of the links to be the keywords you want to rank for, yes, but it’s important that you don’t have the same anchor text in every link.  Why? Because if the search engines see that every link to your site contains the exact same anchor text, it’s a red-flag that your links were not acquired naturally.

People don’t always behave the same, and search engines know that it’s statistically impossible that every single person who links to your site will use the same link text.  So be sure to vary your link text. I like to reinforce my main keywords while also optimizing for related keywords. For instance, if your site’s primary keywords are “kitchen remodeling”, you could use a variation like “kitchen remodeling tips” or “kitchen remodeling advice” or “how to remodel your kitchen”.

Those anchor texts still help reinforce your ranking for your primary keywords since they contain your primary keywords (or variations), but they also help you rank for lesser terms–and it’s the lesser terms that are the easiest to rank for.  So when submitting to article sites, be sure and vary your anchor text, using your primary keywords about 70% of the time.

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